Women's Sport in Numbers

this is a great bit of copy about how we know that the game is overlooked, and maybe the numbers would be better to tell the story?

In the last 28 days….


Women in England participated in sport at least twice.


of England’s female population participated in sport at least twice.


of girls aged 11-15 participated in sport at least twice.


of the UK population have an active interest in women’s sport – that’s a potential market of

24 million people.

% of demographic that is made up of women

During the 2018
Winter Olympic Games

of articles and media coverage

Put that into perspective
compared to the last 100 years...

“My motto has always been that you can’t say, ‘Oh, it won’t happen to me.’ You have to say, ‘That can happen to me.’ So always be aware that things can happen.”

Venus Williams

Champions keep playing until they get it right.”

Billie Jean King

“Courage, sacrifice, determination, commitment, toughness, heart, talent, guts. That’s what little girls are made of; the heck with sugar and spice.

Bethany Hamilton

“If you don’t love what you do, you won’t do it with much conviction or passion.”

Mia Hamm